Driving Evolution

As the industry evolves, it is consistently charged with getting more out of less and squeezing every ounce of safety from every dollar invested. To do this, many are turning to technology to help them continue their trajectory toward a safer future. It makes sense....

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Measuring.Improved.Safety.Success (MISS?)

The Department of Transportation is now more than 2 years into implementation of its National Roadway Safety Strategy and carrying out Congress’ historic Bipartisan Infrastructure Law. In the NRSS, DOT notes “Our vision is simple: that every trip of every kind on our...

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Nothing Without An Image

Last month, the American Trucking Associations unveiled its new image campaign, Nothing Without Trucking. It is a timely re-brand of ATA’s previous Trucking Moves America Forward image campaign, which replaced Good Stuff, Trucks Bring It. Since, STC has fielded a few...

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